By doing this, retail stores have been able to substantially reduce the number of employees needed to run the store. Promote job vacancies, courses or events. How to Use Factoring for Cash Flow. Comments on merchandising What made you want to look up merchandising? To analyze retail stocks, investors need to be aware of the most common metrics used.
What is 'Merchandising'
Cycles of merchandising are specific to cultures and climates. These cycles accommodate school schedules and incorporate regional and seasonal holidays as well as weather. Merchandising can take on different and more specific definitions in regard to different aspects of retail sales.
For example, in marketing, merchandising can refer to the use of one product, image or brand to sell another product, image or brand. In the United States, the routine retail cycle starts in the beginning of January. During this time, merchandising includes the promotion of Valentine's Day and St.
Patrick's Day products and related items or services. Shortly following this, Presidents' Day is represented through special sales and discounts. The next major holiday in the United States is Easter. During this time, not only the holiday is promoted, but springtime and associated warmer weather is accounted for.
These items are typically made available mid-winter and heavily marketed and promoted to move such items from shelves to make room for the next batch of products. Career development can be rapid but this is largely dependent on individual performance. It is possible to have responsibility for a large budget and a team of people within five years, and it is common to have reached senior merchandiser level within eight years.
It is usual for a merchandiser to specialise in a certain product area, such as homeware, food or fashion, but skills and experience are transferable between products. It is also possible to move sideways into a business analyst role. However, moving between career areas within a company from merchandising to buying, for example is not always easy. Jobs and work experience Postgraduate study Careers advice Applying for university. Search graduate jobs Job profiles Work experience and internships Employer profiles What job would suit me?
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View all retail vacancies. Working closely with buyers, retail merchandisers predict up-and-coming sales trends to ensure maximum profitability Merchandisers ensure that products appear in the right store, or on a website, at the appropriate time and in the correct quantities. In smaller companies, the same person may be responsible for both buying and merchandising. They also oversee delivery and distribution of stock and deal with suppliers.
Responsibilities Duties vary depending on the company and the particular retail sector, but will typically include: Income figures are intended as a guide only. Working hours Working hours are normally 9am to 5pm, Monday to Friday. Weekend or evening work is occasionally necessary to visit stores or for competitive shopping.
What to expect Work is mainly office based with a balance between independent work and regular team contact. There are no real opportunities for self-employment or freelance work unless you set up as a retail consultant. Merchandising can vary in different retail organisations and it can be a head-office or a branch-based function.
Most retail merchandisers work from head offices, the majority of which are in London and the South East, or in other large cities. Dress code depends on the company, but is usually formal. The retail industry employs slightly more women than men. The job involves working in a fast-moving and competitive environment, with high levels of responsibility for potentially very large budgets, where even minor errors can result in vast reductions in profit.
This aspect can either be motivating and challenging or a source of stress. Although most of the work is office based, some of your time will be spent each week visiting stores or suppliers and occasionally attending trade fairs or fashion shows. This may involve spending short periods of time away from home. Merchandising also varies within retail chains , where stores in places like Buffalo might carry snow blowers , while stores in Florida and southern California might instead carry beach clothing and barbecue grills all year.
Coastal-area stores might carry water skiing equipment, while ones near mountain ranges would likely have snow skiing and snowboarding gear if there are ski areas nearby. In Eastern Europe, particularly in Russian , the term "merchandising" is commonly used within the trading industry and denotes all marketing and sales stimulation activities around PoS point of sale: A merchandiser is someone who is continuously involved in business promotion by buying and selling of goods.
In Asian countries, such as India, this term is more synonymous with activities right from sampling and idea conception to dispatching of the shipment. It is a job description that involves leading and working with different departments within the organization, suppliers and buyers to deal with timely deadlines and accepted quality levels. In the supply chain , merchandising is the practice of making products in retail outlets available to consumers, primarily by stocking shelves and displays.
While this used to be done exclusively by the stores' employees, many retailers have found substantial savings in requiring it to be done by the manufacturer, vendor, or wholesaler that provides the products to the retail store.
In the United Kingdom there are a number of organizations that supply merchandising services to support retail outlets with general stock replenishment and merchandising support in new stores.
By doing this, retail stores have been able to substantially reduce the number of employees needed to run the store. While stocking shelves and building displays is often done when the product is delivered, it is increasingly a separate activity from delivering the product. Product categories where this is common are Beverage all types, alcoholic and non-alcoholic , packaged baked goods bread and pastries , magazines and books, and health and beauty products. For major food manufacturers in the beverage and baked goods industries, their merchandisers are often the single largest employee group within the company.
For nationwide branded goods manufacturers such as The Coca-Cola Company and PepsiCo , their respective merchandiser work forces number in the thousands.
In marketing , one of the definitions of merchandising is the practice in which the brand or image from one product or service is used to sell another.
Trademarked brand names, logos, or character images are licensed to manufacturers of products such as toys or clothing, which then make items in or emblazoned with the image of the license, hoping they'll sell better than the same item with no such image.
Merchandising for children is most prominently seen in connection with films and videogames, usually those in current release and with television shows oriented towards children. Merchandising, especially in connection with child-oriented films and TV shows, often consists of toys made in the likeness of the show's characters action figures or items which they use.
However, sometimes it can be the other way around, with the show written to include the toys, as advertising for the merchandise. The first major example of this was the TV show "G. Sometimes merchandising from a television show can grow far beyond the original show, even lasting decades after the show has largely disappeared from popularity.
Merchandiser definition, the manufactured goods bought and sold in any business. See more. Merchandising definition, the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Natural Foods Merchandiser stated, "As we celebrate the inroads natural and organic food has made into consumer consciousness during the last 25 years, we often forget the pioneers who made it possible--the men and women who established sourcing and distribution where there was none, who educated customers when the concepts were strange and new, and who persisted in the face of adversity.